Everyone has a story to tell.

Let’s tell yours.


Hello there!

I’m Fiona, and I help thoughtful creatives share their story through clear and cohesive copy and content.

I have a knack for finding the right words, and a passion for helping creative entrepreneurs increase their impact while building sustainable businesses.

Brand storytelling is more than crisp copy and cracking content 

(although it includes both).

Brand storytelling is about crafting a cohesive identity for your business. One that doesn’t just say what you do, but how, why and for whom.

Unlike the conventional copywriting process, which begins with what your clients want to hear, brand storytelling starts with you,  your story and what you have to offer.

Because of this, you don’t just get words-on-a-screen. You also get:


The process of curating your brand story will sweep away all your business-related uncertainty.  It will leave you clear-sighted, and with a neatly fitted-together brand.


Storytelling is how we connect to other humans. Sharing your story let’s you forge relationships based on more than just an exchange of goods or services.


Brand storytelling isn’t about making quick sales, but about building long-term, financially sustainable businesses, that have a real and lasting impact.

I also create content for thoughtful creatives

(rather like your lovely self):


I write a blog about living a simple, sustainable and creative life (or trying to anyway).

Letter & Notes.

Every Monday morning I share stories and insights from my own adventures in running a thoughtful, creative business. 

I also include a few notes and links that I think might be of interest. 

There are worse things to find in your inbox on a Monday morning. 


There Are Other Ways: Conversations about living life a little differently.

Coming February 2018.

All In: From Freelance to Business

You know when someone says something that is really obvious, but it completely shocks you with its insight? Well, this happened to me last summer, when I was on a call with my creative coach Jen Carrington, and she said this to me: "Your website is a...

Coming Home

I recently had a conversation with a friend of mine, who I met in Bali. At the time we were both living the digital nomad dream; Instagramming our rice-field facing desks, riding our scooters to jungle over-hanging pools or hidden water temples at the weekends, and...

Creativity and Anxiety: Two sides of the same coin

“It wasn’t Lyra’s way to brood; she was a sanguine and practical child, and besides, she wasn’t imaginative. No one with much imagination would have thought seriously that it was possible to come all this way and rescue her friend Roger; or having thought...