The Strategy + Story Method Workbook

Jul 4, 2018 | Brand Strategy and Storytelling

A free, 40-page workbook to writing your website with intention and integrity.


Writing your own website is hard.

I found writing my own difficult, and I’m a copywriter so I definitely had it easier than most! And I know I’m not alone in that.

I think a big part of why we find it so hard is because we all care so much about them. They are our business shop-fronts yes, and we want them to make a good first impression, but they are also so much more than that. They are extensions of who we are, as a brand, as a business, and as a person. We want to feel proud of them, and like they are a true reflection of us, our values, and our stories. We want to have something we want to send people to, and trust that when they do they will leave with a clear understanding of who we are, and what we do. 

And while we want a profitable, sustainable business, that’s not all we want. We also want to feel good selling what we are selling, and to do so in an authentic way that doesn’t make us, or our customers or clients feel manipulated or icky. We want to say more than just “hire me” or “buy me”. We want a place to express ourselves and our creativity.  We want to have a positive impact. We want people to return to our websites again and again, keen to hear more from us. 

Or at least this is what I wanted, and still want. And what I see my clients wanting. And if it’s what you want too, then I hope that this workbook I’ve created will help you.

I’ve called it The Strategy + Story Method,  and I have to admit calling it a “method” is giving me a massive case of imposter syndrome! But it is one, in the sense that that if you work your way through the book you will, hopefully, end up feeling much clearer about your brand and what you want to say and passed the dreaded “blank page” fear. It will, at the very least, give you bones of website copy on which to build upon.

At 40 pages, it’s pretty long,  way longer than I imagined when I first thought about creating it, but I’ve really poured my heart into it. I hope you find it useful, and if I can help at all then please let me know.

To download, and subscribe to my weekly newsletter, pop your details in the box below.

(It also includes an example from the film A Knight’s Tale.  Just in case you need a bit more convincing to download!) 

A few sample pages to whet your appetite: