Brand strategy and storytelling
Creative copy and content with a clear direction.
You have a cracking idea, a well-honed skill, or a beautiful product.
But every time you sit down to write your website copy or a fresh piece of content, it comes out wrong.
You know what you want to say, you just can’t seem to, well, say it.
Your paragraphs buckle under the weight of too many words, yet you still don’t feel you’ve really said anything.
You don’t know how to sound both professional and human (the holy grail of copywriting), and it all sounds a bit flat and boring.
But don’t fret, I’m here to help.
As a copywriter and content creator, my words will:
Articulate what you want to say clearly and concisely.
Attract the people you want to work with, and who truly value your skills or products.
Sound, and more importantly feel, true to you and your unique business.
Position you as an expert, and make you stand out, however over-crowded your field might be.
Yet because I blend brand strategy with storytelling, you don’t just get words-on-a-screen. You also get:
The process of creating and curating your brand strategy and story will sweep away all of your business-related uncertainity. It will leave you clear-sighted and with a neatly-fitted together brand.
Storytelling is how we connect to other humans. Sharing your stories lets you forge relationships based on more than just an exchange of good or services.
Brand strategy and storytelling isn’t about making quick sales, but building long-term, meaningful businesses that are financially sustainable and have a real impact on the world.
How it all works:
My brand strategy and storytelling packages are broken down into two sections:
1 // Brand Strategy: Working out what we want to say.
2 // Brand Storytelling: Saying it.
1 // Brand Strategy
I know how easy it is to get impatient, to feel like you just need to get something up on your website, and to dive straight into word play. But this is a one-way street to sloppy copy.
Good copy needs a clear direction.
I therefore start each and every project by guiding clients through my own, thoughtfully designed, brand mapping process. This not only helps my clients reach a whole new level of clarity, but also gives me a deep understanding of their brand on which to base my copy and content.
When we are both crystal clear on who you are, who you are attracting, what you do, how you do it, and why you do it – that is when the magic happens!
Through a series of worksheets, and a Skype or #IRL conversation, we will dig deep into your business, brand and story. I will then pull all of this together into a methodical and precise brand map.
Your brand map is a document which contains everything we need to direct your audience to the heart of who you are, and what you do.
2 // Brand Storytelling
Once we know in what direction we are travelling, we can get cracking on some actual words!
Copy that connects and converts.
I might be a little biased, because words really are my thing, but the way I see it the visual elements of your brand (your logo, photography style, website design etc.) are the sparkly sequins on a jumper. They are great for catching attention, but without the wool, the words, knitting everything together, they’re just a pile of sequins on the floor. You can’t wear them.
(FYI, I have NEVER worn a sequinned jumper in my life.)
Words do the work.
And their work is to generate a connection with readers; to turn casual web browsers into enthusiastic followers; and enthusiastic followers into clients and customers.
Content that shares and serves.
Content was made for storytelling. Every piece you share is an opportunity to tell your brand story and to serve your community.
Too often businesses “bash out” content. A waste of both their time and energy, and that of their readers.
Consistent, high quality, and intentional content is what matters.
To make sure every piece of content pulls its weight, we will co-create a content ecosystem, strategy and a three-month content calendar so you know exactly what you are doing.
To kick things off I will send you my thoughtfully designed brand questionairre to get you thinking about what it is you actually want to say. Once I have digested this, and done some research of my own, we will meet (either #IRL or on Skype) for an hour-long brand deep-dive.
After our meeting I will pull everything together everything into your own personal brand map. I will send this to you for feedback, and then make any tweaks or changes you feel are necessary, so that it is spot on!
We will then meet for a second time. This is where the process diverges for copywriting and content creation services. If I am writing your website copy, the meeting will be to discuss your website wireframe and user experience strategy. If it’s content creation that I’m providing then we will work out your content ecosytem and strategy.
I will then make myself a large pot of coffee, and draft out your copy or content! Once done, I will again send it to you for detailed feedback, and will make any alternations you would like. I will then send you the final files, and the copy is all yours!
Fiona has been a non-stop saving grace during the set-up and launch of my website! I had such trouble and lost so much time deliberating how to explain the purpose behind my business, and she did it so effortlessly. I loved working with her and will have to stop myself from sending her every email or piece of content I ever upload! I am so grateful and could not have launched this website with the same magic without her!
Before I met Fiona, I’d not had great experience with copywriters. I never really felt they got me. I had tried to write my own copy but it was stressing me out. Then I got introduced to Fiona and everything changed. From the initial conversation she genuinely sounded excited about my work, and I was sooooo happy with her and the copy she produced. I highly recommend.
Brand strategy and storytelling packages:
Brand Map + Website Strategy + Copy
Small (3 pages): £1500
Medium (4 pages): £1750
Large (5 pages): £2000
Brand Map + Content Strategy + CONTENT
4 pieces of content (either blog posts or newsletter, approx. 1000 words each): £1500
Each piece of content thereafter: £125
Opt-ins, email sequences, funnels and courses: Price on request.
Frequently Asked Questions
So what actually is Brand Storytelling?
Great question! Here is a blog post I’ve written on what brand storytelling actually is, and why I believe it is so powerful.
What is a wireframe?
A wireframe is a visual outline of your website. It shows what copy will go where, and what the call to action for each page will be. It doesn’t include any design but will give you a strong idea of what your final website will look like.
What is the difference between copy and content?
Copy is the evergreen words on your website. The ones that fill your home, about and sales pages. Content is anything else that you create, such as blog posts, newsletters, podcasts, opt-ins, and the images and words for your social channels.
How long will we work together for?
For most of my packages we will be working together for around a month. I’ll be able to give you a more accurate timetable after you sign up.
How many clients do you take on at once?
I’m only ever working with two brand storytelling clients at any one time. This means I can give each project my full attention.
What if I just want copywriting or content creation services?
If, for whatever reason, you don’t feel my brand mapping and brand storytelling packages are for you, then please do get in touch anyway. I would be happy to discuss bespoke options!
And finally, here’s what to expect on the other side of working with me:
A website that you are proud of; one that authentically articulates who you are, what you believe in, and what it is you offer.
Clarity, confidence, and a greater sense of purpose.
A brand that really stands for something.
A steadily growing tribe of supporters who genuinely care about you and your business.
If this sounds good, then I would really love to chat to you over Skype (or in-person if you are based in Frome as well) so I can learn more about your business, and you can learn more about me and my process. It’s totally commitment-free, and just to check we are a good fit!
Please fill in the form below, and we can get it in the diary!