Do you struggle to articulate exactly what it is you do?
You have a cracking idea, a well-honed skill, or a beautiful product.
But every time you sit down to write your website copy it comes out wrong.
Your paragraphs buckle under the weight of too many words, yet you still don’t feel you’ve really said anything.
You haven’t articulated why people should buy from you, and, truth be told, you’re not even sure why they should.
You’re confused. And you’re fairly certain your clients and customers will be too.
I understand. And I’d really like to help.
I believe that the one thing that holds back so many creative businesses is that they are not clearly articulating what they do, the value that they offer, and the impact they can have on peoples’ lives.
“So, what do you do?”
It’s a simple question that can be incredibly tricky to answer.
Most of us just use our job titles.
“I’m a graphic designer”. “I’m a potter”. “I’m a copywriter”.
Yet these titles say nothing about how we actually make our customers’ lives better.
As a graphic designer you don’t just make pretty logos, you give people the confidence to hand out their business cards at a networking event, and get new clients.
As a potter you don’t just make lovely mugs, you turn someone’s mundane morning coffee into a moment of real joy and self-care.
And, as a copywriter, I don’t just write words for websites, I help people clearly articulate what they do so they can sell with confidence and integrity.
A CLEAR MESSAGE + A COMPELLING STORY = CAPTIVATED CUSTOMERS
So how do we clarify your message?
We turn it into a story.
This story is your brand story. And, I’m sorry to have to tell you this, but it is nothing to do with you (ouch).
Yes, humans buy from humans they like, and, especially if you are your business, you need to be part of the narrative. But you’re not the leading man or woman.
Your client or customer is.
Because humans really like buying from humans who understand them and solve a problem for them.
Your brand story is the narrative that takes someone from where they are now, to where they want to be, with the help of your services or product.
And once you’ve figured it out, selling becomes a whole lot easier.
Which is where I come in (hopefully!).
I’d like to help you figure out your story, so that your messaging is clear and your clients or customers really understand the value that you offer.
If that sounds good then I offer three different packages:
If you’re just getting started, and need that clarity of purpose, so you know exactly what it is you are offering and how you can articulate it, then this is for you!
We’ll have a 60-minute Skype call together, and then I’ll send you through your neat, one-page brand narrative afterwards.
I like to think of this as getting you unstuck from a really muddy puddle.
BRAND NARRATIVE + KEY MESSAGING
Perfect for visual creatives, makers and crafters, who don’t need a lot of words, but do need the RIGHT ones.
We’ll pull together your brand narrative, and then I’ll use it to write your home page copy, and a few other headlines, based on what you need!
I like to think of this as getting you unstuck from a really muddy puddle, then giving you a map and very clear directions to follow.
BRAND NARRATIVE + WEBSITE COPY
If you are a service-based creative you’ll probably need quite a few pages of copy, including your home page, about page, and one or two work with me or sales pages.
Once we have your brand narrative in place, I’ll write all of them!
I like to think of this as getting you unstuck from a really muddy puddle, and then guiding you the whole way to your destination.
Packages start at £1000
Fiona has been a non-stop saving grace during the set-up and launch of my website! I had such trouble and lost so much time deliberating how to explain the purpose behind my business, and she did it so effortlessly. I loved working with her and will have to stop myself from sending her every email or piece of content I ever upload! I am so grateful and could not have launched this website with the same magic without her!
Before I met Fiona, I’d not had great experience with copywriters. I never really felt they got me. I had tried to write my own copy but it was stressing me out. Then I got introduced to Fiona and everything changed. From the initial conversation she genuinely sounded excited about my work, and I was sooooo happy with her and the copy she produced. I highly recommend.
And finally, here’s what to expect on the other side of working with me:
A website that you are proud of; one that authentically articulates who you are, what you believe in, and what it is you offer.
Clarity, confidence, and a greater sense of purpose.
A brand that really stands for something.
A steadily growing tribe of supporters who genuinely care about you and your business.
If this sounds good, then I would really love to chat to you over Skype (or in-person if you are based in Frome as well) so I can learn more about your business, and you can learn more about me and my process. It’s totally commitment-free, and just to check we are a good fit!
Please fill in the form below, and we can get it in the diary!