Storyteller. Thoughtful creative. Fresh air enthusiast.
Hello. I’m Fiona. It’s very nice to meet you.
Growing up, my mum used to say that I had the “gift of the gab”, so it seems only fitting that after six years working at a literary agency, I’m now a website copywriter and podcaster.
Yet I have no desire to use my way with words to help big businesses make even more money, or to sell people even more badly made, unethical crap they don’t need.
Instead, I want to help small, independent businesses and entrepreneurs. People who aspire to make things with care and intention, or offer services that have a positive impact on people’s lives.
I also strongly believe there are other ways to live our lives than the one we are predominently told about (university, career ladder, marriage, mortgage, kids, retirement). I believe that there is so much joy to be found in a simpler, slower life, one in which you intentionally design your days to bring you fulfilment and success on your own terms.
If any of this chimes with you then I would love to hear from you. Please do send me a message below, or say hi on Instagram (@fbarrows).
Here are the values I have built my business on:
I believe in doing things differently, and never doing something just because it is accepted practise.
I understand that clarifying your brand can be a difficult and, sometimes, emotional process, I strive to support my clients through it.
It is only by sharing both the good and the bad that you can forge a real connection with someone. My content is as authentic and true as I can make it.
I keep my own messaging, packages, and pricing simple. I value clear, concise copy and content, and believe it is always the most affective.
The whole story
(you might want to grab a cuppa, it’s rather long!)
I’ve always loved a good story. But up until three years ago I didn’t feel like I was writing my own, so much as reading lines someone else had written, and that I didn’t quite understand. I was living the life I should have been living: flat in London, respectable 9-5, an ever increasing knowledge of the city’s coolest restaurants.
It wasn’t that I was unhappy as such, more that I just felt completely and utterly lost. I had no idea of who I was, or what I wanted, which made moving forward almost impossible. I felt totally stuck.
I realised that I was never going to get anywhere by staying where I was, so I took a huge leap of faith, and quit everything to travel solo around Asia for a year. It was, hands-down, the best decision I’ve ever made. I celebrated my 30th birthday in Hong Kong, single and umemployed, but I couldn’t stop smiling all day.
Not ready or willing to return to “normal” life, I settled in Ubud, Bali for a while. I spent my days practising yoga, sinking green juices, and trying every weird, esoteric, spiritual class and treatment I could find. I threw myself into creating just for the sake of creating – writing a novel in a month, becoming totally absorbed in Vedic Art, and making wonky pot after wonky pot – and trying not to feel hard done by that, unlike Elizabeth Gilbert, I didn’t meet a handsome Brazilian man. I also discovered a whole community of people who prioritised freedom and adventure over stability, and became intoxicated by the idea of a digital nomad lifestyle. The only thing I knew for certain at that point was that I didn’t want to go back into a 9-5, so I took the first tentative steps towards setting up my own freelance business.
Later in 2016, after returning to Europe, I spent a month at Tribewanted Monestevole, a sustainable farm and community up a mountain in Umbria. I fell in love with the lifestyle – days spent mainly outside, eating food you had grown and nurtured yourself, long hikes, and a real sense of community – and decided to return the next year as a volunteer.
I spent nine months there, learning and teaching sustainability and permaculture, leading hikes around the nearby mountains, and eating pasta every single day.
Yet, as the year progressed I found myself yearning more and more to return to the UK, to actually have a home again. So I’m now in the process of setting up a brand new life in Somerset, and going all-in, turning my sporadic freelancing into a full-time business.
A few facts about me:
- My number one reason for working for myself is this: so I can go for a long, muddy walk every damn day.
2. I’m an INFJ, and a number 4 on the Ennegram.
3. I like taking personality tests.
4. I don’t function past 10pm. No, I don’t want one more drink “for the road”, I want to be at home in bed.
5. I live in Frome, Somerset. A small town with a big creative heart.
6. I don’t own a single pair of heels anymore. My soles (and soul, see what I did there?) are so much the happier for it.
7. My favourite books of all time are the His Dark Materials trilogy by Philip Pullman. I wrote my university dissertation on them. To me, they exemplify the power of storytelling.
8. I’m happiest when eating carrot cake.