Why I don’t believe in ideal client avatars (or what problem are you solving?)

  A few months ago I put an episode of The Apprentice on as I was cooking supper. I haven’t watched it in years, not since my flatmates and I became oddly obsessed with it during university, and after watching three seasons very intently the tasks started to feel a...

Create Not Consume: A Challenge for August

  A few days ago I was flicking through Instagram Stories when I saw one from Sara Tasker, aka. Me and Orla. It was an answer to a question someone had asked her about how to become a better writer (or at least I think that was the original question). Her answer was...

How and why you need to create your own lane

While I was interviewing Lucy Lucraft for an episode of her own podcast, What She Said, she asked me if I felt competitive with other copywriters. It wasn't something I'd really given much thought to, so slightly off-the-cuff I said that I actually don't, because I've...

And a few series for you:

What I Need To Hear When (coming soon)

Reading Lists

The Allotment Diaries: January

The Allotment Diaries: January

  I've recently set up a new Instagram feed just for my allotment! It's @allotmentfourteen so please do follow me over there if you are interested. ***** January, it turns out, is a rather frustrating month to be an allotment owner. I popped over to my plot almost as...

The Allotment Diaries: 2019

The Allotment Diaries: 2019

  This is the first in a monthly series I’m planning on writing this year. I'll be recording what's been happening on my little patch of earth in Somerset, what's worked and what hasn't, what I've planted and what I've harvested, and the lessons I'm learning along the...