Thoughts on:
And a few series for you:
The Allotment Diaries: January
I've recently set up a new Instagram feed just for my allotment! It's @allotmentfourteen so please do follow me over there if you are interested. ***** January, it turns out, is a rather frustrating month to be an allotment owner. I popped over to my plot almost as...
Why I don’t believe in ideal client avatars (or what problem are you solving?)
A few months ago I put an episode of The Apprentice on as I was cooking supper. I haven’t watched it in years, not since my flatmates and I became oddly obsessed with it during university, and after watching three seasons very intently the tasks started to feel a...
The Allotment Diaries: 2019
This is the first in a monthly series I’m planning on writing this year. I'll be recording what's been happening on my little patch of earth in Somerset, what's worked and what hasn't, what I've planted and what I've harvested, and the lessons I'm learning along the...
Create Not Consume: A Challenge for August
A few days ago I was flicking through Instagram Stories when I saw one from Sara Tasker, aka. Me and Orla. It was an answer to a question someone had asked her about how to become a better writer (or at least I think that was the original question). Her answer was...
How and why you need to create your own lane
While I was interviewing Lucy Lucraft for an episode of her own podcast, What She Said, she asked me if I felt competitive with other copywriters. It wasn't something I'd really given much thought to, so slightly off-the-cuff I said that I actually don't, because I've...
Why the Greggs’ “Who is Gregory and Gregory?” video is such a brilliant piece of brand storytelling
I decided to write this blog post after reading Sam Missingham’s fantastic piece Sell the sizzle not the sausage on the Lounge Marketing blog. I’m sure most of you will have seen Gregg's latest video by now, as it is pretty much going viral, but if you haven't then...