Why I don’t believe in ideal client avatars (or what problem are you solving?)

  A few months ago I put an episode of The Apprentice on as I was cooking supper. I haven’t watched it in years, not since my flatmates and I became oddly obsessed with it during university, and after watching three seasons very intently the tasks started to feel a...

Create Not Consume: A Challenge for August

  A few days ago I was flicking through Instagram Stories when I saw one from Sara Tasker, aka. Me and Orla. It was an answer to a question someone had asked her about how to become a better writer (or at least I think that was the original question). Her answer was...

How and why you need to create your own lane

While I was interviewing Lucy Lucraft for an episode of her own podcast, What She Said, she asked me if I felt competitive with other copywriters. It wasn't something I'd really given much thought to, so slightly off-the-cuff I said that I actually don't, because I've...

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What I Need To Hear When (coming soon)

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