Thoughts on:
And a few series for you:
Brand Storytelling: what it is and why I believe in it.
“So what actually is brand storytelling?” This is a question that I get asked a lot. I spent a long (and by long I mean looooong) time thinking about how I wanted to describe myself when I relaunched as a business. The obvious description for what I do is “copywriter...
Why I believe in writing for connection not conversion
There is a lot of talk in the creative online world about conversion copywriting. Lots of copywriters promise high-converting copy, or even specifically call themselves conversion copywriters. Converting basically means getting the person reading your copy or content...
How I survived the first two months of business
Two months ago I relaunched my website and brand, and in doing so went from part-time freelancer to full-time business owner. It's been a bit of a bumpy ride! I also committed to writing a weekly letter every week to my list, sharing my experiences and insights...
Writing as an Adventure
About five or six years ago I think, I went to an event at a lighthouse in East London (this was the sort of thing I did quite regularly while I lived there). It was called the Lost Lectures, and while we sat on inflatable rubber rings on the floor, six people gave...
I don’t know what my future will look like
I spent last weekend down in Cornwall with a few friends, and while there I had a conversation that made me realise something: I have no idea what my future looks like. I was walking along the coast path with one of my friends, and we were chatting about her life....
How to Create an Intentional Daily Routine
For a long time I thought there was only one way to have a productive day. The way numerous blog posts and magazine articles had told me. Wake-up at the crack-of-dawn, meditate, exercise, shower and dress in clothes that definitely aren't yoga pants. Eat a healthy...