Why I include brand mapping in all my packages

Why I include brand mapping in all my packages

One of my first copywriting clients was someone who didn’t know who she was, who she was serving, what she did, how she did it, or even why she did it. Nor did she seem to have any desire to figure it all out. She just wanted a website, and expected me to be able to...
Creativity and Anxiety: Two sides of the same coin

Creativity and Anxiety: Two sides of the same coin

“It wasn’t Lyra’s way to brood; she was a sanguine and practical child, and besides, she wasn’t imaginative. No one with much imagination would have thought seriously that it was possible to come all this way and rescue her friend Roger; or having thought it, an...