05 June 2018 | Uncategorized, Working a little differently |
I decided to write this blog post after reading Sam Missingham’s fantastic piece Sell the sizzle not the sausage on the Lounge Marketing blog. I’m sure most of you will have seen Gregg’s latest video by now, as it is pretty much going viral, but if you...
22 January 2018 | Uncategorized |
One of my first copywriting clients was someone who didn’t know who she was, who she was serving, what she did, how she did it, or even why she did it. Nor did she seem to have any desire to figure it all out. She just wanted a website, and expected me to be able to...
10 November 2016 | Uncategorized |
“It wasn’t Lyra’s way to brood; she was a sanguine and practical child, and besides, she wasn’t imaginative. No one with much imagination would have thought seriously that it was possible to come all this way and rescue her friend Roger; or having thought it, an...
