09 May 2018 | Working a little differently |
On the 22nd of January this year, so a little over three months ago, I shared my rebranded and rewritten website on social media (this makes it sound like it was a big launch – it really wasn’t. My mum liked it though). At the time I don’t think I really saw...
11 April 2018 | Working a little differently |
I think most of us recognise good website copy when we read it. It’s very easy to distinguish a website that’s been written with real thought, craft and integrity, from one with words that have been carelessly thrown up. However it’s fair to say that good...
09 April 2018 | Working a little differently |
“So what actually is brand storytelling?” This is a question that I get asked a lot. I spent a long (and by long I mean looooong) time thinking about how I wanted to describe myself when I relaunched as a business. The obvious description for what I do is “copywriter...
28 March 2018 | Working a little differently |
There is a lot of talk in the creative online world about conversion copywriting. Lots of copywriters promise high-converting copy, or even specifically call themselves conversion copywriters. Converting basically means getting the person reading your copy or content...
21 March 2018 | Working a little differently |
Two months ago I relaunched my website and brand, and in doing so went from part-time freelancer to full-time business owner. It’s been a bit of a bumpy ride! I also committed to writing a weekly letter every week to my list, sharing my experiences and...
21 February 2018 | Working a little differently |
For a long time I thought there was only one way to have a productive day. The way numerous blog posts and magazine articles had told me. Wake-up at the crack-of-dawn, meditate, exercise, shower and dress in clothes that definitely aren’t yoga pants. Eat a...
