Putting into words what you actually do.
You have a cracking idea, a well-honed skill, or a beautiful product.
But every time you sit down to write your website copy it comes out wrong.
Your paragraphs buckle under the weight of too many words, yet you still don’t feel you’ve said what you want to say.
You don’t know how to sound both professional and human (the holy grail of copywriting), and it all sounds a bit flat and boring.
I understand. I really do.
I believe that the one thing holding back so many creative businesses is that they’re not clearly articulating exactly what it is they do.
Which is where I, hopefully, come in.
“So, what do you do?”
It’s a simple question that can be incredibly tricky to answer.
Most of us just use our job titles.
“I’m a graphic designer”. “I’m a potter”. “I’m a copywriter”.
Yet these titles say nothing about how we actually make our customers’ lives better.
As a graphic designer you don’t just make pretty logos, you give people the confidence to hand out their business cards at a networking event, and get new clients.
As a potter you don’t just make lovely mugs, you turn someone’s mundane morning coffee into a moment of real joy and self-care.
And, as a copywriter, I don’t just write words for websites, I help people clearly articulate what they do so they can sell with confidence and integrity.
Here is what I’d like to do for you:
Knit together a cohesive, genuine brand from who you are, what you do and what you want to say.
Clarify your message so visitors to your website can easily understand the precise value you offer.
Help you forge authentic relationships with your audience through honest storytelling.
Support your business to grow with clear, persuasive copy that never feels uncomfortably salesy.
Blending strategy with storytelling.
Whether you’ve been in business for a while, or are just starting out, it’s so important to take the time to think about what it is you actually want to say.
I know how easy it is to get impatient, to feel like you just need to get something up, and to dive headfirst into website word play. But this is a one-way street to sloppy copy.
Good copy needs a strategy.
I therefore start each project I take on by guiding clients through my own, thoughtfully designed, brand mapping process. Together we will figure out how to make you and your business stand out, how to position you so you attract your dream clients or customers, and how who you are intersects with what you do and what you want to say.
When it comes to the actual copy, I believe the key to connecting with you audience begins with “once upon a time..”
There is a reason our parents read us bedtime stories when we are little. It’s because they are easy for us to understand. Stories are how we understand things.
They are powerful. Just think of the last time you tried to put down a really good book, or watched “just one more” episode on Netflix!
And as creative business owners, we can use that power.
I use the structure of a story to clarify your message, and to create a brand that people understand, connect and pay attention to.
Through my own carefully designed brand questionnaire and a specific Skype call between us, we will dig deep into your brand, talking through what you do, who you are, and why you want to do what you do.
Following on from our conversation I will pull together a brand map to provide you with clarity, and make sure we are both on the exact same page. I will send this to you along with a website wireframe, outlining the structure of your copy.
I will then start foraging for words, stitching together sentences, and carefully constructing your website copy. I will send you over a complete draft, and arrange another half hour Skype call for us to talk it all through.
I will take all your feedback on board, and make any changes you would like me to make (if any!). I will tighten up any loose sentences, polish any unruly words and go through it with a fine-tooth comb to make sure there are no errors.
Fiona has been a non-stop saving grace during the set-up and launch of my website! I had such trouble and lost so much time deliberating how to explain the purpose behind my business, and she did it so effortlessly. I loved working with her and could not have launched this website with the same magic without her!
Thank you so much for all your hard work on my content! I love the final copy and cannot wait to launch my website with words that tell my story so well! This has really been a huge relief to hand this over to you. Thank you so much!
Website copywriting packages start at £1000.
If you are interested then I would really love to chat to you over Skype (or in-person if you can get to Frome) so I can learn more about your business, and you can learn more about me and my process. It’s totally commitment-free, and just to check we are a good fit! Following on from our conversation I will put together a bespoke proposal for you outlining how I think we can work best together at a price point that suits you, should you wish.
Fill in the form below, and we can get it in the diary!
And finally, here’s what to expect on the other side of working with me:
A website that you are proud of; one that authentically articulates who you are, what you believe in, and what it is you offer.
Clarity, confidence, and a greater sense of purpose.
A brand that really stands for something.
A steadily growing tribe of supporters who genuinely care about you and your business.