You don’t have to do it alone

Strategy, structure, and support for creatives wanting to build and grow an online business that really works.

Building a business is hard.

Building a business that is creative, meaningfuland financially sustainable is even harder.

But it is possible. And it’s possible for you.

It’s just a case of figuring it all out (easier said than done though, I know!)

Hello, I’m Fiona  and I do just that – I help creatives make their online businesses work

By work I mean make money, yes (we all need to eat), but that’s not all. 

I help create and grow businesses that encourage their owners to live the life they really want. That add rather than subtract from their days. 

Businesses that thrive on human-to-human connection. Businesses that are thoroughly inclusive. Businesses that are rooted in creativity and community, built with intention but growing organically, and, most importantly, businesses that feel joyful to run. 

I do this through creative business mentoring: one-to-one strategic thinking, practical know-how, and genuine, unwavering support

Whether you make things or ideas, experiences or words, designs or  photographs – if you create, then I’d like to help.

We can work together in three ways:

Strategy Sessions

If you are confused about what to do next, unsure where to focus your energy, and can no longer see the wood for the trees  – let’s chat.

Together we’ll look at what’s working and what’s not, and come up with a strategy to move you and your business forward.

One-off strategy sessions for creatives feeling a little lost in their business.


Shoots with Roots

Starting your own business is overwhelming. There is so much to learn and figure out, and you don’t want to waste your precious time and energy.

For three months I’ll be right by your side, guiding you through the process of setting-up and launching your own creative business.

Intensive support and guidance for creatives just getting started.



Support to Thrive

Running your own business doesn’t always get easier. Sometimes it can feel like no matter how hard we try, our business just isn’t working, or at least it’s not working as well as we’d like.

For three or six months (or even longer) I’ll get in the trench with you, and together we will figure it all out.

On-going support, strategy and mentoring  for creatives already in business online.


I also create content about building a business and living life a little differently:

A blog.

A collection of thoughts on living life a little differently, building and running a creative business, and finding joy in the everyday. 

A monthly letter.

Every month I share stories and insights from my own adventures in running a thoughtful, creative business. 

I also include notes on what I’ve been reading, listening to, and taking inspiration from.

A podcast.

There Are Other Ways: Conversations About Living Life a Little Differently.

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